Princeton's Journey from Finance to Luxury Living

We at Princeton have always prided ourselves on our ability to adapt and evolve in the dynamic real estate landscape. Recently, an insightful article published on UrbanList provided a comprehensive look at our journey, tracing our evolution from a commercial fund to a prominent apartment developer. We wanted to take a moment to reflect on some of the key points highlighted in their piece.

UrbanList accurately captured our initial focus on commercial real estate, a foundation that allowed us to build a strong financial base and develop a keen understanding of market trends. As they noted, this phase was crucial in establishing our credibility and laying the groundwork for future expansion.

"Moving into apartment development was a natural progression, driven by our desire to meet the growing demand for quality residential spaces."

George Galladah. Co-founder & Chief Executive

The UrbanList article also touched upon the challenges we faced and overcame during this transition. They accurately portrayed the complexities of navigating regulatory hurdles and market fluctuations. Their coverage of our project timelines and successes has been greatly appreciated.

We encourage you to read the full article on UrbanList to gain a deeper understanding of our journey and the factors that have shaped our growth. It provides a detailed account of our strategic decisions and the vision that drives our work.

At Princeton, we are committed to continuing our evolution and delivering exceptional developments that exceed expectations. We are grateful to UrbanList for their insightful coverage and for accurately portraying our story.

Read the full article on UrbanList here: https://www.urban.com.au/news/nsw/princetons-decade-long-evolution-from-commercial-fund-to-luxury-off-the-plan-apartment-developer