Finding the better way.
About Us
Princeton is a Sydney-based investment and development company with over a decade of experience. Our strategy focuses on providing the financial vehicles needed for unique residential assets in high-demand Sydney locations, collaborating with top designers and builders for sustainable, high-quality developments.
YEARS of Experience
YEARS of Experience
The Princeton Story
Princeton Financial Services was founded by George Gadallah and Craig Anderson in 2012 with a relentless commitment to finding better ways to build, lend, and invest. Driven by a passionate desire to reinvent the way we fund the buildings Australia needs for its future, Princeton has evolved into an integrated investment house with deep expertise in property.
Our founders’ story is one of unwavering dedication to quality, superior risk management, and continuous innovation. From prestigious residential developments to first mortgage loans and funds management, Princeton is here to build a lasting positive impact on Australia’s future, always striving to find or create a better way.
Founded on the idea of solving the investment puzzle, Princeton delivers high, stable returns while successfully mitigating and managing risk, consistently delivers above-market returns, driven by innovation and excellence in property investment and development.
“Our legacy is your circle of trust”
George Gadallah, Co-founder and Chief Executive
Trust. Expertise. Quality. Innovation.
At Princeton Financial Services, our principles and values are the cornerstone of everything we do. We are built on a foundation of Trust, ensuring that our clients can rely on us for integrity and transparency. Our deep Expertise in property allows us to navigate the complexities of the market with confidence and precision. We are committed to Quality in every aspect of our work, striving for excellence in all our endeavors. Our Innovation drives us to develop leading products and deliver superior returns, leveraging our agility to stay ahead of the curve.
We believe in sharing our success with our clients and making a valuable contribution towards the nation’s housing needs. At Princeton, we are about more than wealth; we are about building a better future together.
“We are here to build the long-term economic, social, and environmental well-being of our communities.”
George Young. Head of Development
The Princeton Investor Advantages
At Princeton Financial Services, our investors benefit from a unique set of advantages that set us apart in the industry.
Our approach to risk management is unparalleled, featuring our Internal Credit Committee which meticulously evaluates and mitigates potential risks at every stage of the investment process. This ensures that our investments are secure and well-managed.
Our extensive experience and proven track record speak for themselves. Over the years, we have consistently delivered stable, above-market returns, demonstrating our ability to navigate market fluctuations and capitalise on opportunities.
Our relentless pursuit of innovation and quality means that we are always striving to find or create better ways to invest, ensuring that our clients receive the best possible outcomes.
“Consistency in performance is the key indicator of an investment manager’s ability to evaluate and manage risk.”
– John (JT) Thomas, OAM KSS. Chairman of Compliance Committee and Credit Committee Member
The People of Princeton
A shared passion to find the better way.
George Gadallah
Chief Executive
Craig Anderson
Executive Director
Scott Steel
Chief Financial Officer
Brett Brisco
Head of Lending Distribution
George Young
Head of Development
Hanna Nguyen
Head of Credit Administration
Michael Fardoulis
Head of Distribution – Investor Products
John (JT) Thomas
Chairman of Compliance Committee
Disclaimers: This information has been prepared and issued by (Investment Manager, Princeton Financial Services Pty Limited ACN 160 484 551 AFSL 429511) as investment manager of (Princeton Property Income Fund) and is only for the use of persons who are wholesale clients within the meaning of section 761G or 761GA of the Corporations Act 2001 (Cth (“Corporations Act”). The Trust Company (RE Services) Limited ACN 003 278 831, AFSL 235 150 is the trustee and issuer of units in the Fund. The information in this is not available to any person who is a retail client within the meaning of section 761G or 761GA of the Corporations Act. It is general information only and is not intended to provide you with financial advice, and has been prepared without taking into account your objectives, financial situation or needs. You should consider the information memorandum, available request via our website (www.princetonfs.au/contact-us), prior to making any investment decisions.
If you require financial advice that takes into account your personal objectives, financial situation or needs, you should consult your licensed or authorised financial adviser. This information is only as current as the date indicated, and may be superseded by subsequent market events or for other reasons. To the extent permitted by law, no liability is accepted for any loss or damage as a result of any reliance on this information. All investments contain risk and may lose value.
Neither the Investment Manager. nor any company in the Perpetual Group (Perpetual Limited ABN 86 000 431 827 and its subsidiaries) guarantees the performance of any fund or the return of an investor’s capital.
Neither Princeton nor Perpetual give any representation or warranty as to the reliability or accuracy of the information contained in this information.
Effective return calculation assumes that the cash rate remains constant at 4.35% p.a. for a 12-month period and distributions are reinvested (EAY=(1+r/n)n−1).
The rating contained in this document is issued by SQM Research Pty Ltd ABN 93 122 592 036 AFSL 421913. SQM Research is an investment research firm that undertakes research on investment products exclusively for its wholesale clients, utilising a proprietary review and star rating system. The SQM Research star rating system is of a general nature and does not take into account the particular circumstances or needs of any specific person. The rating may be subject to change at any time. Only licensed financial advisers may use the SQM Research star rating system in determining whether an investment is appropriate to a person’s particular circumstances or needs. You should read the product disclosure statement and consult a licensed financial adviser before making an investment decision in relation to this investment product. SQM Research receives a fee from the Fund Manager for the research and rating of the managed investment scheme.
Built on better ways.
Princeton is an innovative investment house with a proven track record of lending across all areas of development finance. We build more than wealth, we build trust. Get in touch today and start building your legacy on ours.
© 2025 Princeton Financial Services
The rating contained in this document is issued by SQM Research Pty Ltd ABN 93 122 592 036 AFSL 421913. SQM Research is an investment research firm that undertakes research on investment products exclusively for its wholesale clients, utilising a proprietary review and star rating system. The SQM Research star rating system is of a general nature and does not take into account the particular circumstances or needs of any specific person. The rating may be subject to change at any time. Only licensed financial advisers may use the SQM Research star rating system in determining whether an investment is appropriate to a person’s particular circumstances or needs. You should read the product disclosure statement and consult a licensed financial adviser before making an investment decision in relation to this investment product. SQM Research receives a fee from the Fund Manager for the research and rating of the managed investment scheme.